BBS 87 Xhenisa Gjonaj from Tri Lux Studio

[00:00:00] Austin: As I was scouring the earth to find the next, most eligible phenom of a human being to be on the show after miss Columbia, I could think and did think, and there is no one better arguably in the universe to be on this show today than the one and only. Jena who has not only the coolest name on this earth, but also the most interesting spelling.

[00:00:29] So for that reason of which there are another thousand, I am so excited to have her on today. Janisa how do you do 

[00:00:38] Xhenisa: good. Thank you. Thank you for having me today. I'm very excited. I'm looking forward to this and looking forward to sharing my story, you know, for everyone out there to get to know me a little bit too.

[00:00:49] So. Yes, I'm doing excellent. 

[00:00:53] Austin: beautiful. Well, you look excellent. You sound excellent. And, uh, viewers of the YouTube, uh, variant of this [00:01:00] show Jan's light is probably gonna turn off and that's cool. She's got emotion sensors. So she periodically pops out to kick it back 

[00:01:07] Xhenisa: off. Yes. I'm so sorry about that. No, but nobody cares.

[00:01:11] Austin: It's okay. Because you're amazing. And you're gonna carry the show on your own because you're so incredible. So of that. Let's segue and, uh, let's leap outta the plane here with our parachutes on that is to say, I wanna start by giving the viewer listener audience member, uh, some context as to what thematically the show is intended to be today.

[00:01:38] There are godly OS X amount of people in the us. that are maybe trapped in a cubicle, not literally, but maybe they're in an accountant position or they're working as a Macy's Mac girl or they're working for someone else mm-hmm and every single day of their life for the last [00:02:00] Y number of days, they've been sensing this pull to become a beauty per for lack of a better way of putting it to where they're in charge of their schedule, their.

[00:02:13] They remove the ceiling on earning potential and for whatever reason, fear shackles them and prevents them from taking the action that they know that if they were to would leave to lead to dramatically improved life and life quality and Jansa is Testament to what can happen when you look fear in the face, you give it a proper mic.

[00:02:38] Tyson, upper cut. Smack it around you say nine. No. And you push through it and you create, and so that is what we're gonna talk about today is the trials, the tribulations, the hell that Stan went through BA fear facing dragons and all the rest of it. Metaphorically speaking to find the treasurer, that was the [00:03:00] creation of tri luck studio, which is going to be the world's most glam studio in history.

[00:03:08] I'm certain. So that's what we're gonna impact today, but I'm gonna start and perhaps a peculiar part of your story that I alluded to pre-show because I think there are people in the audience that are thinking, well, I'm from another country. I can, there's no way I could possibly pull this off and become a thriving, awesome beauty per so take us back to the moment you came to the states.

[00:03:31] From Albania. And by the way, listeners and viewers, I have no idea where the story starts. So she might tell me, yeah, I came here when I was three months old. In which case maybe it'll go a different direction, but over to you, where does your story 

[00:03:44] Xhenisa: actually? So I was born in Albania and, um, we moved from Albania to Germany when I was six months old.

[00:03:53] I grew up in Germany until I was about 10 and then moved to the states with my mom, my sister and my dad. [00:04:00] And uh, growing up, this is actually a funny thing. I was a tomboy. See, I never liked makeup. I hated when my mom used to dress me up and it is the funniest thing, cuz my mom would always be so surprised as you know, she raised us very fashionable to love girly stuff and I hated it.

[00:04:17] All my friends were boys. I thought I was one of the boys that. Wow. Look at me now. Yeah. 

[00:04:24] Austin: Yeah. Look at you now. Lightning blonde hair makeup is on point. Anyway, I dig rescues. Yeah. 

[00:04:32] Xhenisa: so coming to the states, you know, it was obviously a drastic change. You adjust your new country on new language and everything else is new.

[00:04:41] Um, but foremost. I love it here, you know, as we all know, and everywhere around the world, that America is known at the land of opportunities, that if you stick to something and you know, you want to achieve a goal or you want to go to school for something, there's so many possibilities here that other countries don't offer, [00:05:00] and which is great.

[00:05:01] And my mom raised us as a single parent, which she obviously did an amazing job. As you can tell. . She raised us, you know, to always follow our dreams, be encouraging, push ourselves to never settle for less than we deserve. And I always admired that. And I always stuck that with me through my journey in life.

[00:05:22] Um, growing up here was good. I loved it. I had many friends, many, you know, cousins and family that lived here prior to me. I. I decided to take the route into the beauty industry when I started loving makeup. And that goes from being a tomboy, you know, so figure that I started to love it. I started to put more attention to it.

[00:05:45] Makeup is definitely my baby. It was my first love it, it, it's what got my feet into this industry. And I started to fall in love with it more and more. Most importantly, it's making people feel and look beautiful. Everyone is beautiful in their own way. [00:06:00] I'm just here to enhance it. I would never say I'm going to make you beautiful.

[00:06:04] Everyone is beautiful in their own way. Everyone is beautiful in their own skin. You know, you hire me. I enhance you. I enhance your beauty. I make you feel more confident. And that's the job that I love in. After doing freelance makeup for a very long time, I decided to expand my knowledge into the skincare industry.

[00:06:22] And that's just me as a person. I always push myself to learn different things. I never like to get stuck in one place. So after this, I'm sure I'm gonna learn other things more. So you probably see me becoming a plastic surgeon point. Never know , but I love, I love evolving my brain, my knowledge. Learning about there's.

[00:06:43] So there's so much to learn. There's always something to learn. And I love that about life and this industry in itself. Um, I decided to take the route of this and I couldn't be happier. It is exactly who I am like. It was my calling [00:07:00] and I definitely believe that to be true. Everything that has led me here has led me to my accomplishment.

[00:07:10] You 

[00:07:10] Austin: said my calling.

[00:07:14] And I think most people struggle with thumbing. What it is that they is or are, or should be. How did you 

[00:07:26] Xhenisa: figure that out? I'll tell you that I was actually thinking of that. Um, my calling was me, you know, working in the industry. Part-time working as a server. I grew up serving. you know, and my mom has owned many restaurants, so we grew up in the food industry and I would see how, you know, like how tired and draining it is.

[00:07:47] And I love being a server. I love interacting with people, but it is mentally and physically draining. I remember having this dream for a very long time and one day looking in the mirror and I said to myself, you know, [00:08:00] like, what is your goal in. Like, what do you strive for? I always, ever since I was little, I would tell my mom, you know, one day I'm gonna be a famous actress.

[00:08:09] One day, I'm gonna do this one day. I'm gonna do that. And she's like, alright, well both say it, do it act on it. and she would never be like, yeah, you know, you can do anything. She would always tell me if you have something you wanna do it, act on it. If you don't act on it, that's never gonna happen. And that's just kind of been my motto throughout the.

[00:08:26] And when I say my calling, it is more of a description of me tr finding what my inner self was happy with. Like what makes me happy? I could literally sit here in my, in my studio all day, do nothing and I feel happy. That's just how I know that this is my calling. This is what I was meant to do. I feel at ease when I do this job.

[00:08:56] Hm, 

[00:08:59] Austin: you [00:09:00] stumbled upon it somewhat, but when you, it seems like you were, how would I say this? You essentially test drove some cars and you sat in this vehicle and realized, oh my God, it chose you in some sense. And you were authentic to it. You were true to it. And you swam into it. You committ. To it. Do you have any notes on commitment as it pertains to this?

[00:09:30] And I Def 

[00:09:31] Xhenisa: yes, I definitely do. Commitment to me is very important because I've had many obstacles in this journey where I could have just thrown my towel up and said, you know what I'm done. Like, I don't wanna do it. It's too much stress. They're asking me for too many paperwork. And I can't deal with this in life in itself.

[00:09:48] And having another job and family and everything that, you know, comes into that circle together. But commitment to me was waking up every day and be like, no, this is what I need to do. [00:10:00] And I stayed true to. And I'm actually very proud of myself because not a lot of people have that. And, you know, I encourage everyone that I love around me, my friends and anyone who describes their dreams to me to have that, that specific outlook in this industry.

[00:10:17] And any industry that you're in, if you are committed every single day, you wake up with that. That's your calling, going back to the calling. That's your calling. You wake up every single day and you have a knot in your stomach and you say, okay, I need to do this. I need to do that. That is what I call what I consider a calling.

[00:10:37] Austin: Hmm. How do, how do you stay committed though? Through adversity and fire? 

[00:10:42] Xhenisa: It's definitely hard. I stayed committed with a positive outlook into the, into defining this into my. I definitely looked at it positively and said, you know, if I do this, I know I'll be happier. If I do this, I [00:11:00] know I'll get personal satisfaction within myself knowing that I did something for myself.

[00:11:06] That's that for me was the most important part, you know, paperwork and finding a space that is very hard in itself. But to me, I think the motivation you find within yourself is the most important one to not give 

[00:11:20] Austin: up. Yeah, I'm thinking of Rick Ashley's song. Never going to give you up. Which well that song has become a toxic meme that haunts my brain every day.

[00:11:32] Uh, I love that song. Yeah. I'm tempted to sing it, but I won't, I won't, it would, it would blow out ear drums.

[00:11:43] tell me about these obstacles that you faced. I wanna hear with, with visceral clarity, what maybe the top three obstacles that you faced were, and then how you dealt with them. 

[00:11:57] Xhenisa: The first obstacle was [00:12:00] me sitting down. I remember I was sitting in my dining room and I had a piece of paper and I was like, okay, I'm gonna create a business plan for myself, you know, from point a to point C and I created it and I said to myself, I did a lot of research now coming from someone who's never had anyone that I know who's made it in this industry, being an aesthetician and opening your own space.

[00:12:24] It was very hard for me. I had no guidance whatsoever, so everything of mine came from research. I sat there for hours and hours every day, researching and researching paperwork that I needed, what I need to open it. And now. Going back to that. My studio is part of a corporation called my salon suites. Mm.

[00:12:47] But originally I wanted to open my own space in Boston, but, you know, going through. Schools, optical obstacles. And then life got in its way too, with personal stuff. I just gave up [00:13:00] and I'll be honest. I did, you know, I threw my towel out and I was like, you know what? I can't, it's not meant to be. I went to every department.

[00:13:06] I went to, I did every paperwork. I contacted every person I needed to contact and everyone was turning me down. Every single person said. Feel like, I don't like your plan. I don't like your business plan. I don't believe that you can succeed in this. I don't believe that the income you show me that you think you're gonna make is actually what you're gonna accomplish on your own.

[00:13:27] So I definitely got the backbone of this in like a very hard case. You know, everyone shut their door to me, every single person. And luckily from a good friend of mine, who's also my hairdresser. She now does the same thing as me. And it's funny, I was in that stages of, you know, getting over personal stuff and depression.

[00:13:48] And I sat in her chair and she said, Jenny, I have a great, great opportunity. I'm leaving my salon. And I want you to come along with me. This is a great way for you to start your business, build your clientele, [00:14:00] get your feet in the door so you can actually learn what it's. To have your own business, which in my opinion, I'm kind of glad that it happened the way that it did because I learned more, you know, instead of me grabbing all these loans and going into debt and it's my first time being in business, no investors.

[00:14:20] And it would just be me on my own. And it was very hard for me to grasp that. I said there was a time when I sat and I said, Can I do this? Like, what if I take out all these loans and what if I don't succeed? Cause that is a thought that everyone has going into business, you know, especially as a first timer and with no guidance whatsoever in this industry, I would ask people to help you.

[00:14:42] But, you know, everyone has their own personal life they have to deal with. And I completely understand. So. When my friend presented this opportunity to me, I immediately con I took it as a sign for me. It happened the way that it did. It was meant to happen that way. Once I contacted this corporation, I [00:15:00] contacted the woman who runs the show in Massachusetts and.

[00:15:04] She instantly said to me, you know, we're opening in may, it's still under construction. Would you like to come see it? And I kid you not. And this is what I mean by calling I walk into this building and I instantly said, yes, she's like, you haven't seen it yet. I'm like, yes. I'm like, I don't wanna hear it.

[00:15:19] I'm like, just gimme the paperwork and I'm signing it. And she's like, but you need to see it. Like you need to actually view it. And when I came here, it was still under construction. And I said, you know what? I don't need to see it. I've been searching high and low for something to feel like me and everything felt like me in this space.

[00:15:40] It was where you are today. Weird where I am today. Yes. Yes. My space. It's a small space, but it's me. It defines me. I'm very intimate with my clients. You know, I make them feel at home. I make them feel very comfortable with any procedure. They. With, and I create a bond and [00:16:00] relationship with every single one of them, you know, and I like this.

[00:16:03] I like to build my clientele going from one on one first and then starting off big.

[00:16:12] That reminds me to 

[00:16:12] Austin: ask, well, I'll ask it now. Is, is there any advice that you would give, um, Beauty pro beauty, IANS, whatever on selecting location, based on your experience.

[00:16:31] Xhenisa: The only reason I decided to go with this location as I originally wanted to open it in south Boston, Massachusetts, because there's more foot traffic. The only reason why I chose this is. I used to live in Needham in Massachusetts, and I really loved the area and I was very familiar with it. And coming back here was it kind of felt like home.

[00:16:56] You know what I mean? I felt very at home when I lived [00:17:00] in this neighborhood, even though Watertown, enum are a few towns away, but very close together, um, It felt definitely comforting for me, knowing the area, knowing where everything is, you know, all the stores where they are, all the beauty supply stores, where they are.

[00:17:15] And I personally love the building, how it presents itself. It's very high tech. So I definitely would say to someone, looking for a space is not to overwhelm yourself as I wanted to do in the beginning. You know, I wanted to get my own place and I wanted to do this and I wanted to do that. So I'm glad that I started small to make it big instead of big and then possibly crash.

[00:17:40] Austin: Okay, let's unpack that. So you, you were very intentional, I assume about the, the choice of word or the word choice of overwhelm. So maybe the theme, a guiding principle for new aestheticians, cosmetologists, whatever massage, the, and like is in, [00:18:00] uh, in the name of avoiding becoming overwhelmed where you can.

[00:18:04] Very easily becomes susceptible to becoming top heavy, where you can fall over and fall flat in your face is to start small with everything with maybe the services that you're offering with the location size that you're in. Instead of trying to exactly that you can chew, which will then lead to. Uh, trying to think of where rhyme here.

[00:18:29] Probably not empty handed , uh, store small is the point. And that that's applicable everywhere from the sounds of it. I mean, is that accurate in your experience? 

[00:18:38] Xhenisa: In my experience? Yes. Only because, um, I had no investors, but for people who do and invest into their company, I think that's great. You know, if you wanna start off.

[00:18:51] You can make it on your own. You have a, you kind of have like a backbone, always there, which are your investors to help you financially to help you with paperwork. Cause you're doing it [00:19:00] together. For me personally, I did everything myself. So for me it was harder and I didn't wanna bite off more than I could chew.

[00:19:08] As you said, I didn't want to overwhelm myself. I didn't want to go into debt as much. So I decided to go this route because I figure. You know, I somehow know, and I can feel judging by the choices that I've made so far and the success I've had in this industry for the, for this many years and the people that I've known, I'm very confident in my myself, knowing that I can grow a business.

[00:19:37] Oh, there, there there's light. I'm gonna come right back. I'm gonna, 

[00:19:42] Austin: okay. Fair enough. 

[00:19:45] Xhenisa: Okay. Fair. Fair enough. Fair enough. I'm still, sorry. This is just how it is here. You know, we have to kind of just deal with it. But, um, going back to that, I didn't. Because I did it all by myself. I didn't want to overwhelm [00:20:00] myself.

[00:20:00] And that was my biggest thing going into business. I wanted to take everything slow and everything patiently, even now, you know, I still take my time. I don't book as many clients a day. I wanna take that one on one, very personable with my clients to create a relationship because to me, word of mouth is way more important than advertisement.

[00:20:21] You know, I can see an advertisement like this. all day long, but if I don't hear it from a friend of mine and how well it works and the success that they've had, how am I going to believe it? You know, if I have you, for example, coming to me and saying, oh my God, Jenny, you know, I tried this new, new, new service that you're offering cryos and I see amazing results.

[00:20:43] Thank you for helping me, you know, and thank you for making me feel more confident in my. And as happy as I am to hear that it's also makes me very happy knowing that my work speaks for itself. I don't have to go [00:21:00] above and beyond. I can. I'm confident enough to know that my services will go beyond that, you know, go visit Jenny.

[00:21:08] She's great. She's friendly. She's very down to. And down to earth for me is the most important part. I don't, I want everyone to feel comfortable when they come in here. You know, like you're seeing a friend, that's how I like to build my relationships. And I've been very, very, very hard on myself with that because I constantly try to make every single person that walks into the store as confident as possible being in here and making, not making them uncomfortable with any situation that presents itself.

[00:21:38] There's always a. Everything. That's my motto in life. You can fix anything if you want. 

[00:21:46] Austin: this is true. This is true. Hmm. As you were going through this, uh, journey of starting the business, there many resources out there [00:22:00] that gave you guidance on how to start a beauty business in particular. 

[00:22:06] Xhenisa: None, none. And looking back now, you know, you read it online and you hear about all these people who have made it, but I truly believe that if you don't step on it on yourself, like there's still things that I'm learning.

[00:22:20] And I'm like, oh, I wish I did that. You know, opening my business and I didn't. So there's definitely there's guidance out there to help you open your business. But don't forget that you're not just opening a business. You're opening your own. Like your personality is in this business. What you present, it's you, the services you offer, the way you treat people, the, the income you bring in your, your steps of achievement you want till the end.

[00:22:48] That to me was the hardest part to learn, to be myself in my space. Cause I think that's what grows your business more, you know, creating [00:23:00] relationships with people. 

[00:23:02] Austin: Yeah, totally. do you have a, um, a favorite defining failure so far on this journey that you've had to get to where you are today? 

[00:23:19] Xhenisa: A favorites defining failure.

[00:23:22] I have a few hit 

[00:23:24] Austin: me talk to me. 

[00:23:28] Xhenisa: Well, one of them was definitely, you know, Coming in here thinking I knew exactly what I wanted to do. Exactly how I wanted to do everything. And I failed complet. , you know, I had to redo everything in here and I was like, no, this is not me. And I would put something somewhere.

[00:23:46] No, this is not me either. And I would take it off, throw it away, waste money here and there trying to find the balance between what I like and what I don't like, what looks good, what doesn't look good. And I went that, I took that very hard because I would come in here and I would buy [00:24:00] thousands of dollars worth of merchandise, you know, for this studio.

[00:24:03] And I'm like, I don't like this, or I don't like the way it performs. I don't like the service and I can. I'm my own advocate. So I try everything on myself first, before I try it on anyone else. And, and I'm like, no, you know, this is not me. I don't want this to represent my business and I would get mad and I would just drive home, you know, and be like, why am I doing this?

[00:24:24] And there was definitely times where I'm like, you know what? It would be so easy to give up right now and just call it quits. But then that's not. Who I am. So I always come back. I find a way to come back and I'm like, all right, I'll give myself an hour. I'll come back. I'll fix it. Or if a client is unhappy, now we all know being in business, you are never going to satisfy a hundred percent of your clients.

[00:24:48] That's impossible. There's always gonna be someone who doesn't like, you always gonna be someone who's like, oh, you know, I like her service. I don't like her personality or I like her personality, but her service sucked and [00:25:00] that's fine with me. I take criticism very well. To me, it doesn't bother me. It doesn't phase me at all.

[00:25:06] If I have one person who, you know, reviews me and says, oh, she was the worst. And I hated everything about it. That's fine. Thank you. You know, you're teaching me something I can fix that, you know, for the next person. So criticism for me is I learn from it. I take from it. I never get offended by it. And that's one thing that I actually love about myself.

[00:25:28] I've been like that forever.

[00:25:34] Austin: I think you should always ask for a slap in the face mm-hmm and not praise. Cause praise is useless. Whereas criticism can be constructive. Least in my experience. Is there any advice you would give people in the audience that are looking to start [00:26:00] their own beauty business? 

[00:26:03] Xhenisa: Oh my God. Yes. No matter what you go through in life.

[00:26:07] Any obstacles that come your way and trust me, I've had my fair share of them too, that have knocked me flat on my face, where I didn't even get out of bed for days, but I pushed through it because at the end of the day, you know, you have your immediate family, you have your partners, you have kids and you have all of this, but who are you really true to?

[00:26:30] And at the end of the day, if you're not happy, it is impossible to make someone else happy. And I personally agreed to that a hundred percent because you know, I'm not gonna sit here and say, you know, everything was rainbows and butterflies and I decided to open it and everything just went smoothly. It didn't, there was a lot of days where I left this place open and I didn't even come in cuz I couldn't get out of bed.

[00:26:56] And that's just things that people go through in life. You know, everyone goes [00:27:00] through these, you know, downfall. They come right back up. But I do believe that self love is what helped me get through everything. You know, if one person turned their door on me and said, you know what? I don't like your business, um, proposal, and I'm not gonna give you the lease.

[00:27:20] Yeah, I would get upset. Absolutely. I would sit in my car and sometimes I would cry and I say, why am I doing all of this? You know, I go through hours of research and paperwork and people just slammed the door right in my face. Like it's nothing. And I definitely felt very discouraged and I felt very unappreciated for the, all the work that I of least put in, you know, at least look at my plan, at least talk to me, get to know me what my plans are, what my ideas are.

[00:27:47] But I do believe, and you know, I'm, I'm not speaking behalf of everyone. This is just my belief that everything happens for a reason. If I didn't have those doors slammed, I wouldn't be here [00:28:00] today. So I'm kind of glad that those doors slammed in my face. I'm not gonna lie looking back now. I'm like, I laugh and I say, thank God that they slammed on my face because now I'm happy.

[00:28:12] maybe I wouldn't have been happy, you know, taking out all these loans and thinking every single day, like, how am I gonna pay this? And what am I gonna do? What if my business doesn't pick up and people have closed their business, you know? And by research it's gives you a six month dilemma. You give your yourself six months in six months.

[00:28:33] If you don't make it after six months, you're most likely not gonna make it. And that's just by research and. I'm striving to push through those six months. those six months are gonna happen for me to matter. no, I'm joking, but um, you make it, 

[00:28:49] Austin: you've got, you've got winner written all over you. You are going to make it.

[00:28:55] Xhenisa: I definitely have the confidence and that's something I had to learn to build. You [00:29:00] know, it was very hard growing up with a single mom working all the time, seven days a week, it was hard. You know, you don't just grow up with confidence. You have to push yourself to be like that. So my best advice for people.

[00:29:15] Who want to who are in this industry and are looking to open their own space and, you know, follow their dreams. It's all in the confidence you have, you can walk into a room and you could be like, you know, here's my business proposal. This is what I'm gonna do. And it's all in your attitude. It's all how you present yourself.

[00:29:33] If you present yourself with confidence, everyone will listen to you. So if you find that. God is, as you might say, anything is possible. 

[00:29:47] Austin: Well, that's a great segue to the close of the show with two final questions here. So here's the first up to you get a call from NBC [00:30:00] the network and it's February, 2023.

[00:30:05] And they're going to give you. The big premier spot on the jumbotron at the super bowl. And on that jumbotron, the center of the stadiums field is your message to beauty professionals and aspiring beauty entrepreneurs. Mm-hmm what does the jumbotron say? And if it's helpful, you can use a quote from someone else that's been inspiring.

[00:30:36] Xhenisa: No, I never find quotes in other people. I always find quotes within myself cuz I've been through it all. And I always always say, Like I told you before, it's all in your confidence. If you believe that you can do it, you can do it. There's no one in this earth that can stop you from your goals. Anything is possible.

[00:30:57] And I say that from experience, not just with my [00:31:00] business, with everything in life, you can literally do anything. If you put your mind to it, it all starts with that little thought in your brain in the morning. And that little thought, you know, before you go to bed, if it's still there, That's your destiny.

[00:31:14] That's who you're meant to be. That's what I believe. And that's definitely what I would say to how many people attend that stadium.

[00:31:24] Austin: well, that's a fantastic and beautiful way to in the show. So before let you go, where can the audience connect with you? If you wanna find you and chats or come in for a treatment? 

[00:31:37] Xhenisa: What's the best I am located. I'm located at one 50 arsenal street in Watertown, Massachusetts. Um, it's called my salon suites.

[00:31:46] My suite number is one 15, but my Instagram is where I have most of my, um, Clients contact me. I am also on bugga as tri luck studio. I also have my own [00:32:00] website. Um, but I think Instagram is where I connect with people. They send me messages of treatments like, oh, you offer this, can I come in or advice? And I am, I'm always on it.

[00:32:10] You know, I'm always, always on it. So please don't hesitate. You can literally ask me anything. You. And I will answer. I answer to everyone and I'm actually very good at that. It could be five o'clock in the morning and if I hear my phone, I'm 

[00:32:24] Austin: answering it. . And, and what is your, what is your handle? Uh, your IG handle?

[00:32:31] Xhenisa: It is at tri do studio. 

[00:32:35] Austin: Okay. Well, I will include that in the description of the show so people can find you and we'll hang our hats there for today. Thanks for being on. I appreciate you making the. Thank you for having me. Awesome. Take care.