BBS 51

[00:00:00] Austin: All right, bang, bang. Here we go. For another episode, episode 51 to be precise of the body beauty show. And today I am joined by, you know, it's difficult to put into words how excited I am now. Admittedly, I do say this. Third episode, but today I'm in very excited to talk to Lisa Fromson from body ology, Canoga park in LA, or just north of LA in California.

[00:00:28] For those who forgot where Los Angeles is. Uh, but I'm in particular excited to talk to Lisa today for, for several reasons. But one in particular to set the stage here. And middle east, she's a partner of Artemis. And so I'm a little bit biased, but in talking to my colleagues today, asking about Elisa, she says in quotes, I adore.

[00:00:54] Need I say more and that was Stacy. So anyway, long story [00:01:00] short, I'm very excited to talk to you. And I think we actually, uh, we brushed all those initially when he came into our ecosystem ages ago. And so today what the goal is with Elisa is to, uh, put the spotlight on her, learn about her and her inception into the universe of all things, beauty and where she's come from and where she's going and everything in between.

[00:01:18] So on that note, Alisa, thanks for joining. I'm excited to have you on the show. Thank you for having me. It's just such a nice introduction. Now. I feel a lot of pressure. Hey, no need no need, no need. I always tell people when they feel pressure, like we were talking about before the show to listen to the first podcast I ever did, I was an absolute train wreck.

[00:01:41] Um, so everything beyond that has been a work of, uh, DaVinci like mastery. So I'm sure you're going to be absolutely delightful and perfect as, um, As will be the cases we'll find out here soon. So anyhow, that aside, Elisa, why don't we start with the story of [00:02:00] you in particular? So in, in prepping for the show, um, and doing my well, of course, preparation for this show.

[00:02:07] There was a transition from the London brow, excuse me, London from some brow and beauty bar to what you're doing today. Before we get into that, I'm curious about your, your origin point into the universe of beauty. How did you come to be a part of this industry and, uh, we'll get this conversation. Um, while I moved to LA when I was 22, because I've dropped out of uni twice back home.

[00:02:33] Elisa: So my dad was just beside himself and he was like, what am I going to do with this girl? Send it to the other side of the world and see if anything can that. And I went to the fashion Institute in downtown LA and I almost took the beauty program cause that's like makeup and skincare and all of that stuff has just always been.

[00:02:53] My thing, but I figured if I just took the regular product development, merchandise marketing type stuff, [00:03:00] then I would kind of have them all adults be open. Um, and then I just went down a whole different route and ended up being a personal assistant for the Kardashian. Whoa, whoa, hold on. Hold on. I gotta, I gotta do a brake check there.

[00:03:16] How did you end up in that? I was an intern, um, at the company, Janet communications. And, um, you know, when you're an international student, you can only do internships. So I took the internship and I was coming up to where I would get my work permit. And I worked with Chris one day and it kind of, she just really liked me and I was about to get my work permit with school.

[00:03:44] And so, um, I ended up doing that. So, you know, that's not something I was ever going to say no to like, no, sorry. I didn't think about being a PA. So pass on that. Um, so yeah, so I worked for her [00:04:00] and obviously you're just around like a ton of. I am amazing business women all day, every day. Like she's the most, she is the best business school that I ever went to.

[00:04:13] And, um, just always around the glam and the beauty and the makeup and the, you know, like different skin test stuff that they use and whatever. And so it really just amplified me wanting to fulfill a Korea in the beauty industry. That's how I got into it. She left.

[00:04:34] You mentioned clearly my God, you said she was one of the best business woman you've ever met and the school and education received was such, were there any highlights in terms of takeaways that have stuck with you through today from your learnings in that experience?[00:05:00]

[00:05:00] Tell me more about that. And I just, whenever I got to a point where I think like, oh my God, that's not going to look at this. How am I going to get that to? I just think, no, I it's going to work. Like I'm gonna it's if I want it to work, it's going to work where there's a will. There is a way,

[00:05:21] it sounds like I want to say positive psychology, but I'm also thinking of Vincent. Ah, I'm remissed admit this. Maybe they shouldn't have done it anyway. Well, let's go down the track of positive psychology. So there's something there's something there. So the th the first thing that comes to mind is obviously perseverance.

[00:05:42] So when someone says, no, Yeah. In fact, I was just watching a video of, uh, Stephan Curry from the warriors. And it was in the middle of, it was a, an advertisement for his masterclass, for his shooting and his dribbling, a basketball. And he was saying that, you know, ever since I was a little kid. [00:06:00] Nobody thought it could be anything with respects to my basketball fitness, because I was the smallest guy in the class.

[00:06:06] And look at me now in VP, all star drilling threes, like I'm Hawkeye from the Avengers never missing. And it's because people told them no. So what is it about that that motivated you in particular to arrive where you are today, where you're doing well? Can you impact, is there anything else? I think I do do a lot of, um, like self-development and like personal development work on myself.

[00:06:38] Like I do. I think the biggest thing that I've learned, especially over the last three years is that your mindset is everything like the west Hollywood. So I came out from working with Chris and bolt. What was called uh, what was it called? Proud brows. Prime browse. I can't even remember, but [00:07:00] bought a business in west Hollywood.

[00:07:01] That was a browse studio and on paper, it was perfect. Like everything that they had for us that was. Not necessarily making a profit, but it was running itself. It was, you know, it was breaking even, I wouldn't necessarily have had to, uh, spend a lot of time there until I got in that and realized that like, everything was, you know, she was the previous owner had been.

[00:07:29] Well, I don't know if I want to say this, maybe this, but basically on paper, crime browse was like solid and in reality it was actually a huge mess. And so I went into that business and kind of had to start from the ground up and would just have so much crap thrown at me every single day, whether it was from.

[00:07:54] Clients who just really loved the previous owner and they didn't, it was almost like he had held a gun [00:08:00] to hat, uh, to sell me that business. When in reality, it had been on the market for two years. So there was just so much. Like crap in that. And I could not see past it. It was like every day, it was just one bad thing after another.

[00:08:17] And I just got sucked into that, like whole, and that spiral of like just downward trajectory, but I'd also put so much like blood, sweat, and tears into it that I was not going to give up. Cause it was like this, this has to work like this has to, I paid money for this thing. Like it has to turn around. I have to figure it out.

[00:08:38] So we did a whole rebrand, like literally painted the walls myself, um, would like, you know what? You see all those cools floral, um, The floral stall friends in London and stuff that I would love. And they probably spent thousands. I went to downtown LA to the flower Mott and bought all of the flowers and did the whole thing [00:09:00] myself like made a flower that made it the cutest, like paying unicorn Wonderland.

[00:09:06] It could possibly be in the middle of west Hollywood. And, but I still was in that, like, it's still not working. It's still not what? Like, why is it not working? Why is it. And, um, I think then we got cryo scan and that is when we were on an upward trajectory. Because it changed like the body of the business, because we won relying just on like $20 services anymore.

[00:09:40] Like that's what we did. Browse, threading, brow, lamination, lash, extensions, facials. We did all of this stuff and I think, um, and then we brought cryo skin in and I was like, Hey, I actually really love this. And I really relate to it. I have [00:10:00] always, especially living in LA and being in that setting around like beautiful women all the time.

[00:10:06] It's like, you never feel enough. And so when people come in and they have all of these Wells and stuff, then it's like, okay, well, yeah, we can help. Like this is gonna make a difference. And then COVID happened. So really with that place, it was just like, it was just a never ending. Whole of doom. It felt like, but I would still go every single day and be like, no, this is going to what this is going to, I'm going to get this to turn around.

[00:10:36] So when COVID happened, instead of being like, this is so depressing, and this is so sad, and this is so, you know, like, what am I going to do while with me, I'm a victim. I decided to. I think like actually I have 1,000,001 things to be grateful fall. I have a really nice house, like apartment that I live in.

[00:10:57] I live in a really nice area. I do [00:11:00] have a business that I have the potential to reopen, and I would just stop focusing mall, um, on the stuff that I do have rather than folks than what I don't. And that really was just the game changer.

[00:11:18] Mindset. Great. Did you know your why throughout this whole process, this whole experience, why you were doing what you were doing that. I'd say, I probably figured that out in the middle of COVID because we did get to open, we got to reopen and west Hollywood, I think for five before they closed down again.

[00:11:47] And I think I needed that to happen because I needed the confidence again, just to see like, if I could even do it or if I could. Cause I really did think that we were only going to be closed for two weeks. Like I was one of those people who was like a two week [00:12:00] vacation and then we'll be. And so I, when we got closed again, it was like, well, the stuff that we got closed far as all of the face that, you know, we do brows lashes, facial skin, everything's touching the face.

[00:12:16] And that's the one thing that they would not reopen in LA. It was like anything aesthetic, spatial, whatever. So then I thought, well, one, if I want to reopen my business, really all I can be doing is the body work. Um, And to I list. So I did a lot of personal development. I had listened to a lot of podcasts.

[00:12:40] I really went to work on myself because that was one of the things that would really bother me is like, why do I have this mindset of like, it's not going to work. It's not going to work when all I've I've been known, is it. Like why now that it's like my [00:13:00] actual baby, do I think that it's not going to? So I went and did, I did like a full Tony Robbins calls.

[00:13:06] I did. I was like putting money into myself because I was thinking if I'm not going to invest in myself then who is. Um, and I think I figured my why is probably more to do with me personally. Okay. The stuff that I went through growing up with like body dysmorphia and just never feeling like, never feeling like I fit in.

[00:13:37] Like I'm moved when I was younger. And we moved from a pretty, like a pretty rough town to a really wealthy. Posh place. And it's like, oh, it's 12 years old. If I don't change my identity to tan and start acting like these posh people, then I'm going to be like, I'm the one that's left out and I would get [00:14:00] named calls and whatever else then it was like, when I got down to the real nitty gritty, it was like that never really being able to be who you really are.

[00:14:11] Like never even never being able to be yourself. And. None of a feeling like you're enough. And I think that's probably the number one reason that everybody, like the ultimate reason that everybody ends up doing a service like crime skin or endoscopy is, is it has something to do with that. There's some underlying, like, not being good enough.

[00:14:39] Yeah. I've always thought that like, It might not be so intense and other places, but living here it's like, sometimes you just feel like every day is a competition. And then, and I just got to the point where I was like, who am I competing? If I'm competing with anyone it's going to be with myself. [00:15:00] Like, I don't care about what my next door neighbor is doing.

[00:15:02] I don't care about what my best. I mean, I do care about what my best friend's doing, but I don't care about what all of the other people around me do. I'm not worried if somebody opens and, and just his location, two miles away from me, like it doesn't, I'm not competing with those people. Like if I'm going to compete with anyone, it's going to be with me.

[00:15:24] Yeah, yeah. Yeah. Wow. There's like 14 things in there that I want to touch on. Um, I think you're right. Competition. Competition is the result of the individual not being authentic to who they are, because if you're being radically, you and you're serving the hell out of your customers as best as you can.

[00:15:47] And they have an allegiance to you, which I would argue that the, the degree in caliber of which you serve someone directly correlates to their allegiance to you, such that [00:16:00] to your point, if someone moves in next door, Doesn't matter because we're not going to leave you. Yeah. In fact, I heard a. Calling your mind once say that a woman will cheat on her boyfriend before she cheats on her stylist.

[00:16:15] Uh, and the same idea applies to like, you know, your aesthetics provider for this, that, or the other. Um, and I think it's true. And so I think you're right. And I think if you, if you're thinking about competition, your you're playing a finite game and not an infinite game where your focus is misallocated on the wrong thing.

[00:16:34] So I think you're thinking. Um, and it's awesome to hear that you had this experience where you trans morphed from the state that you were in, you had the awareness to identify that I don't feel as if I'm enough. You did something about it. And then I would imagine there was a point where you realized, no, I am.

[00:16:56] I love what I am and I'm good. [00:17:00] And actually to that point, I want to hear from you here, but I can't resist the, um, the urge to plug now, by the way, I've I don't even know this gal at all, but there is a professor at Yale university, Laurie Santos, who ran a course. Uh, I think it was the most popular.

[00:17:16] Literally ever at Yale university called the science of wellbeing. And it's a course that will engage. And I'm reading the, uh, the pitcher off of Gill or Coursera it's of course, that will engage in a series of challenges to design. Rather, excuse me, let me try English this time. It's a course. You will engage him in a series of challenges designed to increase your happiness and wellbeing.

[00:17:41] Now you, you actually prompted the city. Cause you mentioned in those dark hours, you were, uh, you know, when you were fighting to continue as you pursued the how so, how am I going to turn this business into something profitable? You woke up and identified the things in your life that you were [00:18:00] grateful for them.

[00:18:01] And that's actually a part of this course is having to gratitude journals. There's something there and it's all you still do that. Yeah. Oh, I have like a full morning routine that I do every day that I've realized it's, it's not even about the, like what I'm doing. It's small, the discipline and the consistency.

[00:18:23] Like if I can be disciplined with that and stay consistent, then it, that shows up in other areas of my life too. Like, you know, if I can be consistent. Getting up and doing that, then I can be consistent with my workouts. And if I'm consistent with my workouts, I'm feeling better in myself. And so I show up as a better person for my clients or whatever it is at.

[00:18:46] That is like a non-negotiable for me on a morning. That's awesome. What does your routine look like in the morning? So I wake up usually around 5 45 [00:19:00] and I'll do a meditation immediately. Um, and then I'll switch my coffee on and I will then journal while my coffee is Bruin. So I'll journal algae. My gratefuls I'll go over.

[00:19:17] Usually I do my plan for the day, the night before, but I'll go over that on the morning. If there's anything that I wanted to add or I'll even put down like what podcast I'm going to listen to on the way to work. Cause I don't want my commute to be wasted time. So I'll pick a podcast that I want to listen to, whether it's like a development or if it's something like this, like in the industry related or, you know, sometimes on a nighttime, when I'm driving home and there's traffic, I want to listen to a true crime thing.

[00:19:49] You know, the good.

[00:19:57] So, yeah, I'll eat. I'll pick out my podcasts. I'll [00:20:00] do my journals, my gratefuls. And, um, I'll have my plan for the day. Then I will read, I do at least 20 minutes of reading on a morning. I try and do at least an hour a day. I actually really love to read. Um, but I find that it's like, It's the hottest thing to fit in.

[00:20:23] And so whenever I pick it, if I'm like picking up my phone ready to go scroll in, then I'll be like, Hey, what are you doing? You could, so I always do at least 20 minutes on a morning. And usually that is when I'll read like a, I dunno, like a development looking at my books too, just like a ton of them, but I'll read, like I have drive good to great.

[00:20:47] Um, the high five habits. Jordan Belfort's book thinking grow rich, like that type of thing. I'll usually read that kind of thing. First thing in the morning, and then I will go and do my [00:21:00] workout. Come home, shower, get ready for work. And then go on with the day. What books, courses, personal development content that you've consumed has had the biggest impact your.

[00:21:16] Okay. So I think that in quarantine, I really got, I went down that whole like, oh my God, I have to do this. Cause that caused this. Cause that cause, and it's like, really, they're very repetitive and they're all telling you the same thing. And it's not about the content it's about applying it. So I cut myself off from courses.

[00:21:33] Um, but I think both. Probably the first book that I read that like made a real impact. And it's so weird that I just was on the phone with my best friend before this. And we both said the same thing was, um, you're a badass by Jen Sincero. That was like the funniest, like manifestation types thing that I ever read where I was like, wow.

[00:21:59] I wonder if this [00:22:00] stuff really works, like the first mindset. Um, and then my favorite, I really love the four agreements. I love thinking grow rich. Um, I love. I read the 5:00 AM club. I really liked that that helped with my morning routine, but also I don't believe that you have to get up at 5:00 AM every day, which is not what the book says.

[00:22:26] Really. It says pick a time that works for you, but just about that first hour of your day to you. Um, cause I also think that sleep is really important. Um, probably my favorite right now is Tim Grove. You know, the guy who he was Kobe's coach. And he was, um, Michael Jordan's coach. He has a book called winning and, um, I listened to a podcast with him the other day.

[00:22:57] And he was talking about how kind of, [00:23:00] that same thing about, you know, like you have to be authentic to yourself, but he was saying how, you know, we grow up in a society where it's like, You're false to be like everyone else, like, oh, you want to be like everyone? And we were always comparing and like, how can I look more like her?

[00:23:19] Or how can, like, you know, you walk around LA and everyone has the same lips and like it's, but really the people who do make it and the people who are the winners are the people who are different. And they don't follow the crowd and they don't do the nom and they, you know, maybe they are the ones who are getting up at 5:00 AM every day, if it suits them.

[00:23:42] Um, but he also said, what I really loved is, um, When his people lose. So they like get knocked down. We are always told like, no, you got knocked down. You get back up, you get knocked down, you got back up. And he said, no, I tell them, stay down. [00:24:00] Like, figure out why you lost. Because if you get, if you get up immediately, you're you get up and you're the same person.

[00:24:08] So stay down, figure out why you lost and then you get up and maybe it's, you know, next time you are in the gym. And so I think about that too. Like when I'm in the gym, I think, Ooh, Tim Grove is that one more rep,

[00:24:23] but yeah, probably my favorite right now. Interesting. Yeah. If there's anyone that has unlocked human potential, it's probably a guy who has coached. Athletes. Yeah. Forwarded Jordan. Wasn't a basketball player. He was a God, even God had a coach. So Tim is onto something there clearly. So the book is called winning.

[00:24:47] I'm gonna have to go to scoop that from, uh, he has a book called relentless to us. I really love that one because it's, you know, back to never take no for an answer. Yeah. Interesting. So you got me thinking, [00:25:00] perhaps this is a bit of a reach in terms of a segway, but I don't think it is when you said that most people in.

[00:25:08] I got to grab the book. Hold on one second. Let me, let me get this book. It's called everything. You think do the opposites right here on my shelf. There's a quote in here that is dead on and fitting for exactly what we're talking about. And here it is right here. Okay. Uh, no, I grabbed the wrong one. Oh, here it is here.

[00:25:30] Listeners at home are thinking, ah, I'm confused. This guy didn't prep. Okay. Here it is. Whatever you think, think the opposite. So actually the setup, let me take this a different direction and we'll come back to this, which you mentioned with the Tim Grover bed, the idea of most moronic coaches and I admittedly am probably at fault with this myself.

[00:25:53] So you've got me thinking with my team and how I weave them whenever they fail. You know, [00:26:00] my inclination is to say, Hey, well, what did Rocky Balboa do? Like got off his ass and he got off the ground. It's like, well, okay. Yeah. But if he just got off the ground, didn't have any time to introspect. He's probably going to get clocked again by Drago the Russian bull.

[00:26:17] And he's going to die this time. He's going to get knocked eyes and die because he's going to get upper cut and his head's in a ball off and it's gonna be tragic. So maybe when he actually needs. It's a standard ground pause, reflect introspect, and then iterate and optimize and improve from there. So here's a segue and tell me there's something here.

[00:26:37] So the segue is this. As we look at your, your story and your history from this transitory state, from London, from some brow to what you do now at body ology, was there something. That happened in you where you found yourself on the ground, so to speak and had an introspective moment [00:27:00] that then produced what is now body ology.

[00:27:03] Yeah, I think that, I think the continuous, like shut down, shut down, shut down. It was like, part of me was thinking. Wow. This is the perfect opportunity to get out of this business. That is actually been a hell hole for me for the last two years, but what am I going to do? And then the other part of me was thinking, absolutely not like I'm not going to just give up everything that I've put in for the last two or three years or however long it's been.

[00:27:33] And so I started to think more about like, okay, London from sun was really, really cute. And there was a lot of Instagrammable moments and it was. Like magical in that. But if I was going to move away from a lot of the services that we did that and focus more on the body work, because that's what I was allowed to be open with [00:28:00] what I read it.

[00:28:00] Like, what would I want to show up to? Like, if I was the paying customer, why would I want to go? Why? And all I could think was like clean, neutral med spa type deal, like, um, Like pulled all of the color away and all of the like Instagrammy type stuff. And it was like this, it's an also just focusing on one thing instead of being so I, um, yeah, we do brows.

[00:28:34] We do facials. We do this, we do that because people will come into our life and they'd be. What do you guys even do in here? And I'll be like everything. And so just really getting down. And so those that popped me, that was thinking, this is actually a really great opportunity to get out of what we're in right now, because it's just a mess and it was not working and everything was everywhere.

[00:28:58] And plus I was so [00:29:00] young and it was my first time like taken on something like that. And. I just was kind of winging it as I was going, and I'd learned a lot and COVID came along and I thought, yeah, it's a prime opportunity to get out that, but also I'm not, I'm, I'm not gonna give up, like I'm not going to not let it work.

[00:29:21] So then I moved into, and actually what's really weird about the whole thing is, and this is the Jen Sincero the Europe badass, like speaking things in types list and. The day that we got shut down. England will I two or three weeks behind us. So I liked still going on is known Mullah. And my dad knew that I was struggling with the Cylon and I was having a really hard time.

[00:29:47] And I think he thought I was making it up. Like, I think he thought I was lying. And he was like, who says you have to close? And I was like, the government. Um, and I said, listen, I've thought about it. And if I have to move out of that, [00:30:00] like if I have to get out, I will and I'll move into a studio and I'll start again and I'll stop just with prior skin and I'll build my way up.

[00:30:08] And I ended up doing exactly that like nine months later, cause we moved into a room and then we got shut down again.

[00:30:20] Nightmare, but this illustrates a perfect point though, which is, I would imagine not having read the books that you just mentioned. Uh, namely the you're a badass by Jen seltzer. No, that's right. Okay. Yeah, I can imagine that part of the takeaways from those books categorically are, um, Namely think, well, not naming, but one of the ideas inside of a book with that might be something like everything that happens.

[00:30:49] It's a PO, sorry, that's a negative prima facia at first clients. Reframe it as a positive. Why way to do that. Right. [00:31:00] I think that'd be the end of that. That's my nighttime routine. If something negative happened in the day or something, didn't go the way that I wanted to then on a nighttime I'll reframe the whole.

[00:31:11] Ah, I love that if I I'm I'm tempted, in fact, I'm just going to do it. There's, there's two books that Paul Arden wrote. Um, one here is whatever you think, think the opposite. And I would encourage your readers to, or listeners rather to skip a copy of that by Paul Arden, whatever you think, do the opposite or think the opposite rather.

[00:31:30] Um, cause this is, this is this illustrates. I think one of the biggest flaws that folks have. Especially now in the middle of this COVID insanity is we're getting hit left and right with absolutely awful negative news. It seems like every five seconds, the Delta Delta plus, yes, exactly. A third TV out the window.

[00:31:50] Right. But also when you come across that stuff, reframe it. I lost my job. Great. You get an opportunity to find a [00:32:00] better upper tunity. Yeah. Um, yeah. Gotcha. So you're, you're interesting in at least a thousand ways, one of them is your entire you've effectively built a business around two devices. How? Yeah.

[00:32:23] Yeah. So I opened really, we opened in March this year, so we got closed in west Hollywood in March, 2020. I was able to get out of that lease and tow by 2020, we moved into this little studio in November, 2020. We were open for five days. He got shut down again. And at that point that's when I really was like, oh my gosh.

[00:32:55] Um, and then we got to reopen fully and have been [00:33:00] opened since, since March. So in March I opened. With probably like $600 in my bank account and just thought, screw it. I have to figure out how I'm gonna, like it's gonna work. Um, so that was enough to cover my fist. Oh. Because I had paid for my week that we got closed.

[00:33:19] I had an extra week in the bank of like my rent on my room. So that $600, I thought, if anything, at least that's going to pay for my two weeks in the room. Like I'm going to have two weeks of rent covered. And so, um, I opened with cryo skin. I found that a lot. I reached out to a million people. I hit all about old mailing list and let them know that we'd reopened.

[00:33:45] We moved we're in Canoga park now, um, would just doing cryo skin. And I sent out an email to all of those people. Um, I had like old clients who had wanted to buy packages and [00:34:00] didn't want able to, so. I had a couple of them come back. And then once I kind of had the first few sales, I knew Brendan that you guys work with.

[00:34:13] And yeah, he really is. And I called him. And we had like the consult or whatever. And he was like, I also throughout COVID really tried to teach myself like, and I'm not saying that, like, I don't mean to sound like I did this and I did that and I did this, but my entire family were on the other side of the world and I was here trapped.

[00:34:34] Like I couldn't, if I had not been productive. I would have probably throw myself off the balcony. Like I, so I don't mean to sound like, you know, I did this, I did that. I did, you know, I just had to stay, like, if I didn't keep my mind going, I would have lost it. So I learned how to do Facebook ads while I was in [00:35:00] COVID.

[00:35:00] Cause I knew that at some point we probably would need to implement those. So when I called Brendan and I explained like my understanding of. Facebook ads and whatever else he said, probably I would just need consulting calls and not like the full service. So we did that and I think probably the first full month we did 10,000 and cryo sales and then it just kept going up and up.

[00:35:26] And really it's a lot of people who they've been locked down for so long and LA really has been hit hard, like. I mean, even still are restrictions. When I look at the rest of the country, it's wild. Um, and so what I was finding was people would just really. Sad and needed motivating, but they couldn't bring themselves to go back to the gym or they didn't want to go to the gym because you have to wear a mask and whatever it was like, they [00:36:00] just needed a little push or a little motivation or a little like hell.

[00:36:05] And so I think what really helps with prior skin. Seeing the results in real time, like being able to track every two weeks, like we'll take pictures, we'll do measurements and all of that kind of thing. And it's almost like a handheld experience by you come in for your first session and you leave at your fifth of 10th or whatever it is.

[00:36:24] And you have the PR the proof and the pictures, and you have the measurements and nine times out of 10. When it gets to the second or third session, my clients would be like, they'd see the results and the thing, okay, this is working like now I want to do better. I want to go to the gym or I want to do this.

[00:36:41] I want to do that. And so then when it got to like, may June time, I thought, okay, now I need something else. Like I need, because cryo was just kind of selling itself. Um, so honestly I didn't really know anything about and just. [00:37:00] That was like, let me see what that other thing is that. And so I went and looked and when I saw that it was lymphatic drainage, that is probably having the biggest buzz time in LA.

[00:37:14] Like, if you can get a lymphatic drainage massage somewhere, it's like, it's all anyone is talking about. So I felt, well, we got to do it while it's big. Like we gotta do it while it's. And I know that a lot of places will mock it that as cellulite reduction, but the lymphatic drainage and the health and wellness benefits sell 10 fold over me telling someone it's going to improve that cellulite in this market.

[00:37:43] Really? Yeah. Tell me more about that. What does that look like for you specifically? Well, I think people here really health conscious and whatever is trending. If anyone can get in on it, then they want to be in on it. So there's a ton of places [00:38:00] right now that are trending in it. Like, you'll hear people say, oh, I went to the talks or I went to, um, They've got some, I went to one Emmanuelle Blunch in west Hollywood and I had like the, you know, the Instagram places.

[00:38:15] Um, but when I would tell clients that we have this new cellulite reduction thing, I think they get almost. You know, there's a lot of appetizing in LA and people are really, really smart and savvy to it. And this town it's like, you can't walk down the street and that's not like 25 billboards hit hit you.

[00:38:36] So when you tell people like, yeah, it's going to get rid of your cellulite for them. It's like, yeah. Right. I've tried every other thing, like it's not going to work. It's not going to, but if I sell from the standpoint of, uh, It's the health and wellness benefits. The improved circulatory system improve lymphatics helps with, [00:39:00] um, muscle saunas, pain relief, muscle tone, and recovery.

[00:39:04] That is like, that just does so much better for us. And I actually am obsessed with NDC is like, I genuinely, genuinely love that treatment. I have never had a treatment like. I have actually paid to get it done because I don't have anyone that works for me, who can do it on me. So I paid to go to another provider because I am that obsessed with it.

[00:39:36] I think everybody needs it. And nobody learns about that lymphatics until they get sick. All they like people learn about that lymphatic system to light. Everybody needs some type of lymphatic massage and I lives. Wow. Ladies and gents, I was very adamant [00:40:00] at the start of the show. Don't just pitch our products.

[00:40:03] Edgy cameras is, um, no, I genuinely do. I am honestly ups and I think that is probably. Has also helped with my business massively cause it's like, yeah, I love brows and lashes and all of that stuff. But the way that you feel after an endoscopy is, and what it did for me, just in three sessions. It's like my confidence was through the roof.

[00:40:29] I'd never felt better. I was like operating at the highest frequency I could possibly go. I had so much energy and I just, what I've seen it do for my clients too, is like, I've never seen anything like it. How has that translated into the P and L sheet each month?

[00:40:53] If you want to show. By the way you can say I plead the fifth. Don't ask me such nosy [00:41:00] questions. No, it's definitely, definitely made a difference. Um, we, so we opened in March and as of today, I think we're at like 106,000 in sales. Nine months. Yeah. And that's just in his fears are with both both products.

[00:41:24] It's been both. I advertise cryo just cause it's small well-known and then when people come in and I'll listen to what they really want or what they're really looking for, then I might introduce them to end a CEUs and suggest that over it. But I don't necessarily sell and dispatches. I think that it, when the client comes in.

[00:41:49] And then they get to see, and like I had a lady come in for a consultation the other day and she was like, this is the first consultation I've actually showed up to. And I was like, okay. And she said, [00:42:00] well, no, nowhere has said to me, like, come in and look at the machine and see, it's like, well, yeah, I want you to be comfortable.

[00:42:08] Like, I know that it's a sensitive, it's sensitive for some people to be like, yeah, I want to lose five inches from my waist star. I want to do this. Or. Some people will come in and there'll be like, I feel so dumb for doing this. That feels so superficial. So yeah. It's like, I would rather that you came in first and then like, we got to meet each other.

[00:42:30] Cause sometimes not going to work out, you know, they're not going to like me. And then I says,

[00:42:41] wow, Your story is incredible. And, and I know we, uh, you've got, uh, um, you've got an appointment here in literally four minutes. Um, I want to be sensitive to, um, gosh. Yeah. There's, there's so much to unpack the mindset stuff, the execution [00:43:00] of your, I mean, everything from what you do when someone calls in to get into show up for consultation.

[00:43:07] Prescribing which perhaps the wrong term here, but recommending the right course of action to address the concerns they have and everything in between. There's so much density there to chip away at and talk through. Um, but I want to, I want to leave the listeners with one, well, two things. The first is, is there something in beauty that you think is not being talked about, but should be that you wish would get more attention?

[00:43:36] Yeah, thank you. Lymphatics. I think people don't realize how it's attached to your immune system. So if you're not active and you're not someone who's like physically working out every day, or like, if you're, which a lot of people now are working from home, there's no way to get your lymphatic system moving.

[00:43:57] So if it's backed up. [00:44:00] Like y'all lymph needs to move through the lymph nodes, to it's like a recycling system. Like it needs to go through to have the waste and toxins and bacteria and viruses even like seeped out so that it flows back in and your healthy being good. And I think a lot of people, they learn about the lymphatics to.

[00:44:24] And you can see it in people like you can see inflammation and swelling, like, especially in the legs and around the ankles. And like in people who maybe I'm not so physically active. Um, so yeah, I think that more people need to talk about that. Cause it's not cute. Like it's not like,

[00:44:48] but if you need it, everybody needs. Fair enough. Well, I mean, again, there's another a hundred hours of [00:45:00] content that you and I can create just racking your brain and we'll have to do that, but you have a mentor waiting for you for a coffee date here at the top of the hour that I want to cut and lose to, um, to go attend.

[00:45:11] So I think in closing here, at least I love to give the listeners a way to connect with you. So how do they find you? How do they get into your web, your ecosystem, your gravity. Uh, Instagram is body ology, Canoga park. Um, website is the same. And, um, my insert, like my personal Instagram is just my name. At least Fromson it's nothing fancy.

[00:45:40] Okay. Fair enough. Well, look, there are many Elisa's listeners, but there is only one very British Elissa Fromson and she is a delight at least. Thanks for coming on the show today. We'll have to have you on again here soon, and, uh, I'm glad we could make this happen. Thank you so much for having me. It was so fun.[00:46:00]

[00:46:00] Of course. We'll do it again soon. We'll do it again soon. Well, stay healthy, stay safe and we'll catch. Awesome. Okay. Bye. Bye.